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Commodity Myths

We all believe in myths, for which any evidence is lacking. Even when myths are disproved, it seems as if they have been stuck in one’s mind. Marketing & Sales haven’t been spared.

Therefore, following whitepaper contributes to the commodity pricing’s demythization. Due to more than 25 years of experience in B2B pricing, we thought it was time to clear up the seals and fables in this area.

Have fun with this fun clarification.

The 6 Myths of Commodity Pricing.pdf 2.2 MB